UP-UP - Original Milk Bar

"Crafted in Edinburgh using 35% single-estate cacao from El Rosario in Colombia, this milk chocolate bar sets a new standard for what ethically made chocolate can be. The flavour is smooth and rounded, with a golden caramel character and just enough natural sweetness to let the cacao speak for itself. Notes of toffee and cream come through clearly, delivering balance without unnecessary complexity. It's an understated bar with confident depth; made for those who appreciate quality ingredients and purposeful sourcing. A premium take on a familiar favourite.

UP-UP Chocolate is a bold, purpose-driven company reshaping what ethical indulgence means. Founded in Edinburgh and working directly with Colombia’s El Rosario farm, the brand produces chocolate where the full value stays with growers and makers. From seed to bar, every element is traceable, fully transparent, and slave-free. Certified B-Corp, UP-UP’s commitment to origin production and social equity ensures fair wages, dignified work, and community reinvestment. Bold flavours with no downside.