UP-UP - Original Dark Bar

UP-UP Chocolate is a bold, purpose-driven company reshaping what ethical indulgence means. Founded in Edinburgh and working directly with Colombia’s El Rosario farm, the brand produces chocolate where the full value stays with growers and makers. From seed to bar, every element is traceable, fully transparent, and slave-free. Certified B-Corp, UP-UP’s commitment to origin production and social equity ensures fair wages, dignified work, and community reinvestment. Bold flavours with no downside.

Made with 50% single-estate cacao from Colombia’s El Rosario farm, this dark chocolate bar is smooth, full-bodied, and designed for daily enjoyment. It avoids the harshness often found in higher-percentage bars, instead offering a rounded profile with gentle acidity, a touch of dried fruit, and soft cocoa depth. It’s approachable yet refined, made for those who appreciate dark chocolate not for its intensity, but for its balance and honesty. Like all UP-UP products, it’s traceable, ethically produced, and made with purpose from origin to finish.